Wholesale Jewelry Pricing: How to Calculate Profitable Margins

Pricing wholesale jewelry for profit requires understanding your costs and market positioning. Here is the formula most successful resellers use.

Cost Breakdown

Your actual costs include:

– Product cost (wholesale price)
– Shipping (domestic: -5, international: -15)
– Payment processing (2.9% + /bin/zsh.30)
– Platform fees if applicable
– Packaging (/bin/zsh.50-2 per order)

Margins That Work

Standard markup formulas:

Conservative: Cost x 2 = Retail
Standard: Cost x 2.5 = Retail
Premium: Cost x 3 = Retail

Example: wholesale -> retail = 60% gross margin

Platform-Specific Pricing

– Etsy: Factor in 6.5% transaction fee
– Shopify: Factor in 2% payment fees
– Amazon: Factor in 15% referral fee


GZN Jewelry – 316L Stainless Steel Jewelry Manufacturer

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